{"title":"RAW HERITAGE","description":"\u003cp data-path-to-node=\"0,0\"\u003eThe \u003cstrong\u003eRaw Heritage \u003c\/strong\u003eCollection is ROOG’s second limited release, where uncompromising Moroccan craftsmanship takes center stage. Each piece is hand-woven by Berber artisans in the Atlas Mountains, rooting every rug in authentic, centuries-old tradition.\u003c\/p\u003e\n\u003cp data-path-to-node=\"0,1\"\u003eRaw Heritage strips away rigidity to focus on the pure essence of form and texture. The collection champions primal geometric motifs, asymmetric lines, and raw, unfiltered shapes. It celebrates the coarse, tactile beauty and intuitive design of traditional tribal weaving, entirely free from modern symmetry or predictability.\u003c\/p\u003e\n\u003cp data-path-to-node=\"0,2\"\u003eThis limited edition collection comprises strictly unique, unrepeatable rugs.\u003c\/p\u003e","products":[{"product_id":"raw-01","title":"\"Raw\" 01","description":"\u003cp data-path-to-node=\"1\"\u003e\u003cstrong\u003eRAW 01\u003c\/strong\u003e is a hand-woven Moroccan rug that breaks the traditional geometric mold with a spontaneous, abstract composition.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eThe piece contrasts a thick, unbleached natural ivory wool base with heavy, asymmetrical blocks of pigment. A dominant, textured purple vertical band divides the canvas, anchored by a substantial earthy brown shape at the upper right. Grounding the lower section are contrasting accent patches of ochre yellow and a brief stroke of sky blue. The rug is finished with traditional, tightly braided blue and white fringes at one end.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003eWoven by artisans in the Atlas Mountains, the high pile construction provides a dense, tactile surface.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003e\u003cstrong\u003eSize: 150 x 250 cm\u003c\/strong\u003e\u003c\/p\u003e","brand":"ROOG","offers":[{"title":"Default Title","offer_id":57251257287031,"sku":null,"price":3299.0,"currency_code":"PLN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/4306\/5207\/files\/1_2.png?v=1782900237"},{"product_id":"raw-02-copy","title":"Raw 02","description":"\u003cp data-path-to-node=\"1\"\u003e\u003cstrong\u003eRaw 02 \u003c\/strong\u003eintroduces a structured, geometric approach to the Raw Heritage collection. The rug features an irregular grid pattern where distinct blocks of color are defined by thick lines of un-dyed, natural cream wool.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eThe color palette is built on muted, earthy tones arranged in loose horizontal zones: dusty sage green at the top, transitioning through rust, faded periwinkle, and deep brown, finishing with a sandy beige base. This color-blocking technique gives the piece a grounded, architectural character. Hand-woven with a dense, high-pile texture, it emphasizes the physical weight and coarse quality of traditional Berber craftsmanship. The piece is finished with classic braided fringes featuring a subtle blue binding detail at the base.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4,3,0\"\u003e\u003cstrong\u003eSize: 150 x 250 cm\u003c\/strong\u003e\u003c\/p\u003e","brand":"ROOG","offers":[{"title":"Default Title","offer_id":57251260399991,"sku":null,"price":3299.0,"currency_code":"PLN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/4306\/5207\/files\/2_0d2980ac-f0ad-4e5b-8e04-45aa60c2088a.png?v=1782900263"},{"product_id":"raw-03","title":"Raw 03","description":"\u003cp data-path-to-node=\"1\"\u003e\u003cstrong\u003eRAW 03\u003c\/strong\u003e commands attention through absolute color saturation and heavy texture. Dominated by a deep burgundy pile, it is structured by striking, stepped vertical columns in vibrant orange. This high-pile wool rug relies on primal geometry rather than intricate detailing, emphasizing the physical weight and raw presence of the material.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eHand-woven in the Atlas Mountains, the thick, shaggy texture provides a highly tactile experience. The slight irregularities in the geometric grid serve as a direct record of the artisan's manual work, rejecting mass-produced symmetry in favor of authentic craftsmanship.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003eA strictly unique, unrepeatable piece from the Raw Heritage collection.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003e\u003cstrong\u003eSize: 200 x 270 cm\u003c\/strong\u003e\u003c\/p\u003e","brand":"ROOG","offers":[{"title":"Default Title","offer_id":57251275669879,"sku":null,"price":4299.0,"currency_code":"PLN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/4306\/5207\/files\/3_2.png?v=1782900284"},{"product_id":"raw-04","title":"Raw 04","description":"\u003cp data-path-to-node=\"2\"\u003e\u003cstrong\u003eRaw 04\u003c\/strong\u003e presents a stark, high-contrast composition dominated by a deep crimson background. The design features large-scale, asymmetric geometric blocks and sharp angles woven in natural, undyed cream wool. This irregular pattern, including jagged lines and a distinct diamond motif, reflects the spontaneous and intuitive process of the weaver rather than a rigid template.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003eThe rug is characterized by a thick, high pile that emphasizes the coarse, tactile nature of the material. Finished with a subtle, contrasting braided fringe at the base, Raw 04 directly represents the unrefined, primal aesthetic central to the Raw Heritage collection.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003e\u003cstrong\u003eSize: 200 x 300 cm\u003c\/strong\u003e\u003c\/p\u003e","brand":"ROOG","offers":[{"title":"Default Title","offer_id":57251295691127,"sku":null,"price":4699.0,"currency_code":"PLN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/4306\/5207\/files\/4_506012f3-2eca-4c2d-855a-26d664a9c2f2.png?v=1782900309"},{"product_id":"raw-05","title":"Raw 05","description":"\u003cp data-path-to-node=\"2\"\u003e\u003cstrong\u003eRaw 05\u003c\/strong\u003e features a bold, washed pink palette that serves as a vibrant backdrop for a minimalist, large-scale diamond network. The geometric pattern is executed with thin, dark intersecting lines, a hallmark of traditional Berber design, spread widely across the surface.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003eThe color exhibits natural variations and an abrash effect, highlighting the organic dyeing process. The rug maintains a thick, plush pile for a highly tactile experience and is finished with classic, natural un-dyed fringes at the bottom edge, grounding the vibrant color in traditional craftsmanship.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003e\u003cstrong\u003eSize: 170 x 250 cm\u003c\/strong\u003e\u003c\/p\u003e","brand":"ROOG","offers":[{"title":"Default Title","offer_id":57251336847735,"sku":null,"price":3299.0,"currency_code":"PLN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/4306\/5207\/files\/5_2.png?v=1782900334"},{"product_id":"raw-06","title":"Raw 06","description":"\u003cp data-path-to-node=\"2\"\u003e\u003cstrong\u003eRaw 06\u003c\/strong\u003e is a striking showcase of tribal storytelling, contrasting a natural, un-dyed cream base with vivid cobalt blue motifs. The complex, asymmetrical design features vertical bands, elongated diamonds, ladder patterns, and scattered dots, resembling a woven canvas of authentic Berber symbolism.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003eThe rug maintains the signature tactile, high-pile texture of the collection, allowing the deep blue dye to create a dynamic, slightly blurred effect against the raw wool. It is finished with a traditional braided fringe along the bottom edge, grounding this highly expressive piece in classic craftsmanship.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003e\u003cstrong\u003eSize: 150 x 250 cm\u003c\/strong\u003e\u003c\/p\u003e","brand":"ROOG","offers":[{"title":"Default Title","offer_id":57251342582135,"sku":null,"price":3299.0,"currency_code":"PLN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0930\/4306\/5207\/files\/6.png?v=1782900363"}],"url":"https:\/\/roog.store\/collections\/raw-heritage.oembed","provider":"ROOG","version":"1.0","type":"link"}