Collection: RAW HERITAGE

The Raw Heritage Collection is ROOG’s second limited release, where uncompromising Moroccan craftsmanship takes center stage. Each piece is hand-woven by Berber artisans in the Atlas Mountains, rooting every rug in authentic, centuries-old tradition.

Raw Heritage strips away rigidity to focus on the pure essence of form and texture. The collection champions primal geometric motifs, asymmetric lines, and raw, unfiltered shapes. It celebrates the coarse, tactile beauty and intuitive design of traditional tribal weaving, entirely free from modern symmetry or predictability.

This limited edition collection comprises strictly unique, unrepeatable rugs.